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Campaigning

The science demonstrating the importance of early childhood is resoundingly clear; it’s time for the world to know about it. Whether it’s raising awareness of this golden opportunity, celebrating our early years workforce or fostering alliances, our campaigns are designed to create the demand and the conditions for long-term societal change.

Shaping Us Logo
Shaping Us Logo

Shaping Us

Shaping Us was launched in January 2023 to raise awareness of the unique importance of early childhood and how it shapes the rest of our lives.

Shaping Us still from Layla's Story film.
Shaping Us still from Layla's Story film.

Layla’s Story

Together, we can change the world around children and make a huge difference to the health and happiness of generations to come. Watch the Shaping Us campaign film and follow Layla’s journey from pregnancy to age five.