Shaping Us Campaign
Find out how our early childhood shapes the adults we become
The urgent need to support and invest in the mental wellbeing of parents
There is growing evidence that this risk can be transmitted to the next generation: adversity suffered by mothers in their own childhood increases the risk of difficulties in their children and possibly even grandchildren.
Our early childhoods, the time from pregnancy to five, fundamentally shape our whole lives. Through research, campaigns and collaboration we’re working to change the way we think and act on the early years so that together we can build a happier, healthier, more nurturing world.
“The early years are not simply about how we raise our children. They are about the society we will become.”
Because our early years
shape the adults we become
Because it's when we learn
how to build relationships
Because it's when we learn
how to manage our emotions
Because it's when we learn
how to empathise
How we work
1
Research
We believe the case for early childhood starts with science and data. We support, deliver and showcase high-quality research to shape our activity, to increase knowledge and to promote best practice.
2
Collaboration
We believe that tackling the toughest challenges in early childhood and achieving the biggest, long-term impact requires people coming together. We will collaborate with people from across the private, public and voluntary sectors and all walks of life to make positive change.
3
Creating change
We believe that to achieve transformative societal impact we all need to understand why early childhood matters and what we can do to make lasting change. We will raise awareness and inspire action through creative campaigns and activity.
