The Princess of Wales launches “Shaping Us” campaign to raise awareness of the unique importance of early childhood
Her Royal Highness The Princess of Wales has launched a major new awareness raising campaign to increase public understanding of the crucial importance of the first five years of a child’s life.
“Shaping Us” is a new long-term campaign from The Royal Foundation Centre for Early Childhood which aims to transform the issue from one of scientific interest to one of the most strategically important topics of our time.
Her Royal Highness The Princess of Wales said:
“The way we develop, through our experiences, relationships, and surroundings during our early childhood, fundamentally shapes our whole lives. It affects everything from our ability to form relationships and thrive at work, to our mental and physical well-being as adults and the way we parent our own children.
“These are the most preventative years. By focusing our collective time, energy, and resources to build a supportive, nurturing world around the youngest members of our society and those caring for them, we can make a huge difference to the health and happiness of generations to come.
“All of society has a role to play in this, even if you are not directly involved in a child’s life, because we are all responsible for building a more compassionate world in which our children can grow, learn and live.
“In these difficult times, it is more important than ever to help support parents and caregivers provide loving, safe and secure homes for their babies and young children to thrive.”
The ‘Shaping Us’ campaign launched as the Centre for Early Childhood released new data on public understanding of child development which shows around one in three (36%) adults report knowing just a little or nothing about how children develop in their early childhood. This follows on from research conducted last year highlighting that very few people recognise the unique importance of the 0 -5 period compared to other stages of life.
More News
-
29/10/2024Another step forward for the business case in prioritising early childhood
The business case for prioritising early childhood took another step forward as the team from The Royal Foundation Centre for Early Childhood met business leaders in Northern Ireland at an event hosted by PWC, on Thursday 24 October 2024.
Read article
-
17/9/2024Royal Foundation and Co-op take business case to Manchester
The Royal Foundation Centre for Early Childhood and Business Taskforce member, The Co-Operative Group, have co-hosted an event, bringing together businesses from across the North West to discuss the societal and economic case for investing in early childhood.
Read article
-
21/5/2024Major firms commit to action as taskforce report identifies £45.5billion opportunity for UK economy from investing in early childhood
The Royal Foundation Business Taskforce for Early Childhood has today, Tuesday 21 May 2024, published a report setting out the business case for prioritising early childhood and announced the first tranche of action to be taken as a result of its work.
Read article
